Writing has always been part of how I think, shape ideas, and make things clear—whether it’s refining a line for a voiceover script, explaining a complex concept, or exploring stories that deserve to be told. I’m drawn to language that is precise, natural, and purposeful, where tone and meaning work together.

I’ve worked with copywriting where clarity and personality need to coexist, and I bring that same instinct to everything I write. I’m the author of Pyre and Gems, a micro anthology, and two Swedish business books: Kortare, färre och bättre möten and Många mejl och liten inkorg. Outside of work, I run Wild Fig Tree, a blog exploring the lesser-known history and travel stories of Northern Greece—where my roots run deep.