I just received a DVD box set of “In the Night Garden”, which I ordered for my little boy.
All the other parents are downloading it for free, but for some strange reason I decided to actually buy this BBC Children’s production.
So how does BBC thank me for paying for their product, instead of “stealing” it?
Do they thank me? No!
Instead I must suffer through an intro text “WARNING! COPYRIGHT NOTICE!” etc, with the silent implication that they expect whoever buys their product to be up to no good.
Do I get instant and easy access to the content? Hell, no!
I have to sit through their horrendous mix of trailers promoting their other productions.
With this spectacularly awful customer experience, BBC are sending me a one-word message: Download!