BBC is telling me to download their stuff illegally

I just received a DVD box set of “In the Night Garden”, which I ordered for my little boy.

All the other parents are downloading it for free, but for some strange reason I decided to actually buy this BBC Children’s production.

So how does BBC thank me for paying for their product, instead of “stealing” it?

Do they thank me? No!

Instead I must suffer through an intro text “WARNING! COPYRIGHT NOTICE!” etc, with the silent implication that they expect whoever buys their product to be up to no good.

Do I get instant and easy access to the content? Hell, no!

I have to sit through their horrendous mix of trailers promoting their other productions.

With this spectacularly awful customer experience, BBC are sending me a one-word message: Download!